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SUMMARY: This designer label was introduced in 1984 by Tanya Sarne, during a period when fashion focused on strict tailoring. The British label featured of flowing fabric, as well as flowing shapes. The label is considered to be an individually alternative way of dress. The fabric goes through a process of dyeing and shrinking that is not only expensive, but also very time consuming. Due to the soft flowing nature of the fabric, it is considered as mostly summer wear. It wasn’t until 1987 that the designer Tanya Sarne began selling her line to high end department stores. In 2006, she sold her remaining interest in the label to Icelandic retail investment firm, Arev. Links to search results for this brand are below:
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