Spanx vs Sodo Utm ~ A Detailed Review
There’s plenty of competition in the leggings industry today, with companies looking to carve out as much of the activewear and athleisure space as humanly possible while leaving their competitors in the dust.
The giant in the space has to be Spanx, a company that seemingly came out of nowhere to dominate women’s fashion and shapewear faster than anyone could have expected or anticipated. Smaller style companies established around 2013, 2014, and 2015 ” like SODO, for example ” have carved out a decent chunk of market share for themselves as well.
But everyone measures how they are doing against Spanx Careers.
How does Sodo Utm stack up against the best in the business?
Spanx has a very specific fit that it has all but patented, a tighter fit and a snugger fit than most of the other options out there, but it’s a fit that has helped it become one of the most popular women’s fashion companies on the planet.
The entire idea behind the Spanx brand was to help women smooth out their rough edges, to shape the way their body looks without having to spend hours in the gym or give up all of their favorite foods, and that was done with the help of tight fitting compression style clothing like the leggings made by Spanx today.
Elephant offers a similar fit, but the fabrics that they use (primarily Solux and Moss ” two poly/spandex blends) result in a somewhat looser fit and finish without decompressive properties of Spanx.
If you’re looking for shapewear, Spanx is the way to go. If you want something more casual and fun without the need for shaping and toning, Sodo Utm is right up your alley.
Elephant is very much a direct to consumer style company, a startup company that leverages style and its personnel, and a company that is dedicated to being very fashion forward, very hip, and very fun.
The designs and styles that they put out into the market reflect this attitude and this brand fundamental.
Spanx, for its part, has become a lot more stylish over the last few years but it’s important to remember that this brand was originally conceived of as a company that sold clothing I was supposed to be invisible ” clothing that made all kinds of changes underneath the fashion pieces women wanted to wear with real confidence.
Final Verdict – Sodo Utm vs Spanx Careers
At the end of the day, you really can’t go wrong with leggings or athleisure clothing from either of these companies.
Both of them serve the same market with similar but not totally aligned interests. If you’re looking for something fun to wear when you go to yoga, Sodo Utm is probably better suited to your needs. If you want something that’s going to be cozy, comfortable, and helpful in helping you shape and tone your body ” whether you’re wearing it under other clothes or not ” Spanx is the better alternative.